General

Partnering with Therapists Becoming More Prevalent

collaborate

Betta Ferrendelli’s recent article in the O&P Edge, Partnering With Therapists: Improving Patient Access and Outcomes Through Collaboration, is a good look at why the relationship between O&P and the therapy community is so important.

Physical Therapists are lucky if they receive three credit hours of O&P training throughout their entire collegiate careers.  So who better to educate therapists about orthotics and prosthetics than orthotists and prosthetists?

Providing regular in-services to your therapists is a great way to strengthen relationships and showcase your expertise as a clinician.  Learn more about education-based marketing.

General, US ISPO

US ISPO Announcement – Interim Director and New Contact Info

George GondoThe United States Member Society of the International Society of Prosthetics & Orthotics (US ISPO) Board of Directors is pleased to announce that George Gondo has accepted the position of Interim Director of US ISPO. We are confident he will provide strong leadership during this time of transition following the departure of Dianne Farabi who announced her retirement from US ISPO last March.

George has over twenty years of leadership, development and management experience in non-profit and community based organizations, most recently with the Amputee Coalition. Board chair Elizabeth Mansfield said, “In choosing an interim director, the board started by identifying immediate priorities for the coming months, including building partnerships, improving communications, and operational efficiency. We feel that George is the right person to lead the organization while it addresses these and other important issues.”

George will partner with the US ISPO Board of Directors on organizational
and strategic planning, and oversee US ISPO’s relocation. Our commitment is
to maintain our high standards during the transition and continue to offer
the organization a promising future. Please join me in welcoming George
Gondo to US ISPO, and don’t hesitate to reach out to him with any questions
or concerns at 833-487-4776, usispo.director@gmail.com. You may also
contact Elizabeth Mansfield, Board Chair, US ISPO  at 844-347-0738, or
elizabeth@cecpo.com.

US ISPO has all new contact information, please update your files
accordingly.

US ISPO
143 Boardman-Canfield Road
Suite 303
Boardman, OH 44512
(833) 4 US ISPO
(833) 487-4776 phone/fax
director.usispo@gmail.com
www.usispo.org

General

Above Knee Patient Education Literature

AK Booklet Pic

Above Knee Prosthetics: Preparing Your Residual Limb for Prosthetic Use (CEC Demo AK Booklet) is a 16-page, patient-education brochure that can be customized with your brand.

The front and back cover will feature your logo and contact information. The 3rd page is reserved for your story. It will be about who you are and what you do. Tell everyone what sets you apart and why your brand is important. Your educational material is part of your message – your branding. Make sure it’s an accurate representation of your reputation.

This is a custom brochure. So if you have high resolution images of your patients, staff, or facility you want substituted for the stock photos in the brochure we can absolutely have that conversation. We can even arrange to have a photographer come to your facility and take professional images.

Our content is written for patients. The brochure clearly explains the prosthetic process from the beginning. There is a glossary and section of frequently asked questions. The questions can be changed to meet your preferences and the content can be revised to reflect the way you practice. The prosthetic process the patients learn about will be yours.

Need an order form? CEC Custom Literature Order Form

We also have custom literature available for BK Patient Education.

 

 

General, Marketing with Mansfield

Pro Tip: Don’t Bash the Boss Behind Their Back…At Work!

hotdogs2__2__720Recently we took a trip out of town for a birthday party. Friends and family were all gathering for a multi-day celebration. All the lunches and dinners were going to be a chance for everyone to get together but one morning we checked Yelp for a nearby breakfast option.

We scrolled past a bunch of nearby restaurants and came up with a café that had perfectly acceptable reviews. We hopped in the car and drove over to a long strip mall that had all kinds of little stores and restaurants. It was hot! We were pretty hungry and we grabbed the first parking spot we could find. It was right in front of a place that specializes in hot dogs. I’d seen it listed on Yelp and the reviews were fine but I didn’t really consider it for breakfast since hot dogs… but it had a breakfast menu posted on a chalkboard out front and it sounded good so we went in.

It was tiny. There were bar stools at the counter, a couple of tables and a few low stools at a makeshift counter by the window. The staff was super friendly, the food was delicious and the whole dining experience was terrific. However, I write a marketing column so…even when I’m not actually writing the column, I am always thinking about what the next topic should be and, most importantly, how it will relate to O&P.

The friendly staff? They were lovely and attentive to us and to all the other customers and there were clearly a whole bunch of regulars. But, they would NOT stop talking about their boss. It was pretty clear the boss was the owner.  We were so happy with the food and the service that we went back the next day for breakfast. Saturday morning – we went earlier than Friday and it was jammed. Were the staff talking about the boss again? They absolutely were. In addition to talking about him, and actually mentioning him by name, they were also talking about his business partner or significant other. What did we learn after two breakfasts? He’s very strict and the staff does things all day long that they’d get in trouble for IF he knew that’s what they were doing.

An example? Someone froze the barbecue topping they use and the boss would lose his mind if he knew that it had been frozen because that is a major no no. Everything from the way they cleaned the grill, to how they prepped certain dishes and what the boss’ take on it would be was discussed in full detail right in front of all us paying customers. This town is a tourist destination and it’s pretty busy down there year round but not all the people in there were from out of town.  I know because the place was so tiny that you were eavesdropping on everyone in there just by being in the room.

When we left the restaurant on Saturday morning I knew our breakfast adventure would be the topic of the next column. I learned a lot about “Boss guy” during our two meals and I’m fairly certain that he would be looking for a whole new staff if he knew he was the main topic of conversation every day at work and that the customers could hear every word.

It shows a lack of respect for the customers if you think they are so invisible or unimportant that you can air all your dirty work laundry for them to hear.  How disrespectful is it to the guy paying you while you’re supposed to be working for him? What about the “no no’s”? What is one of those customers was the health inspector or, god forbid, some kind of blogger or online columnist?!

Like I said, the food was so good we went back a second time and the staff were friendly and the service was great. I’m sure there are some business owners out there in O&P land who have friendly staff, that provide good customer service and whose devices and services are top notch but who have no idea that their employees are publicly venting, either in person OR ONLINE about things that they shouldn’t be. If I were “Boss guy” I’d send a couple friends from out of town in and have them give me some feedback and then do some (re)training!

Have you had a similar experience? How’d you handle it? Let me know!

General, Marketing with Mansfield

No Marketing Department? So What!

Any worthwhile marketing plan uses different tools and strategies to achieve its desired outcomes. Advertising, direct mail, email newsletters, education-based marketing, webisodes, tweets, tv commercials, facebook ads, etc., are all used in an attempt to reach the target markets.

But some of them can cost money, sometimes lots and lots of money.  If you don’t have a marketing department or a marketing budget, not to worry. You just need a marketing plan. That plan should include press releases. While the marketing landscape has changed enormously in the recent past, one thing never changes and that is the need for content.

All of the channels – not just your “typical” old-school channels like an actual television channel or radio channel – but ALL the channels need content. So, put your thinking cap on and start brain storming about how you can make someone else’s job easier. Someone whose job is to create content.

Say that you’re the owner of an orthotic & prosthetic patient care facility. Say that you have an adorable puppy or an endangered bird or a miniature horse that required some type of prosthetic or orthotic device. You could post the story on your business facebook page, of course. You could show the before and after photos on your instagram account. You could tweet about it. You could send out updates in your email newsletter. BUT, you could also send a press release with photos to… your college alumni magazine or your hometown newspaper or the humane society where the dog was adopted from or the marketing department of the zoo or… there are so many “content-craving” channels out there that need to be fed. Don’t ignore them just because it’s so very easy to feed your own channels.

People expect that you’re going to be marketing to them, targeting them, utilizing your own content channels – like facebook or instagram – but by sharing your content with others you can boost your credibility. Sure, the zoo magazine or your alumni publication might have a slightly different focus or angle to the story but so what? We all can use help getting (and keeping) the word out there. Don’t be afraid to spend a little more time and effort making someone else’s job easier – you’ll be pleasantly surprised at the results!

 

General

2018 VOPA Passbook Winner

VOPA 2018 - Heather Morgan and Elizabeth Mansfield
Elizabeth Mansfield and Heather Morgan, CPO

 

Congratulations to Heather Morgan, CPO for winning the Passbook drawing at the Virginia Orthotic Prosthetic Association meeting last week.

Heather is is the Lead Cranial Clinician for Restore OPC, and was pretty excited about being the lucky winner.

“It’s my birthday this week, so it makes winning a little more fun.”  Heather said.  “I liked meeting and talking to all the vendors.  It was a really fun meeting!”

To quote our good friend Erin from Fillauer, “there’ ain’t no party like a Passbook party!”

The VOPA 2018 meeting was held in Reston, VA.  It was VOPA’s largest meeting, drawing attendees from Washington DC, Virginia, Maryland, West Virginia, North Carolina, South Carolina  and as far away as the American Virgin Islands.  There were 18 first-time attendees.