My mantra has always been “marketing is marketing.” To me that means that there are so many clever, fun, interesting, educational and unique ways people use to market their businesses that you can always find inspiration in someone else’s marketing efforts.
What about now? Yes, even now.
Case in point. Toilet paper. Dinner and a Roll.
My son, Jennings, called on Saturday to check in. He is an amazing cook and he’s been outdoing himself on pretty much a daily basis but he wanted a break from being creative and he wanted to make sure to support a local business. He and Emily ordered dinner to go from Mombo. Win. Win. Win. They didn’t have to cook. They supported a local business. They got a free roll of toilet paper with their dinner. And…if you pay $10.00 with your order then they will donate a free meal to those in need – so Win. Win. Win. Win!
They aren’t going away any time soon. (I was surprised I hadn’t seen or received anything so far but maybe that’s because PPE has been so hard to find.) But, I saw my first “Your Name Here” on a face mask ad yesterday.
Hand sanitizer as promotional items have been a thing for a long time now. Most of the ones we’ve been using we got as promo items. PEL, OPGA, FAOP are just some of the pre COVID-19 hand sanitizer promo users.
There’s always the best-thing-since-sliced-bread marketing juggernaut.
The. Email. Newsletter.
If you never had one before. Why not?
If you don’t have one now. WHY NOT? You needed one before COVID-19 and you definitely need one now.
Keep in touch. Without touching.
Quite simply it’s the best way to market.
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