General, Marketing with Mansfield, Orthotic Prosthetic Continuing Education, Orthotics and Prosthetics State Meetings

Most Orthotic & Prosthetic Patient Care Facilities are Small Businesses. Here are some helpful links.

The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).
United Way is tracking and filling resource gaps and providing real-time guidance, information and data on COVID-19 through the 211 network.
To provide relief to student loan borrowers during the COVID-19 national emergency, federal student loan borrowers can be placed in an administrative forbearance. Click here for more info.
help-e1574354741773
Links for COVID-19 Small Business Assistance Websites
General, Orthotic Prosthetic Continuing Education, Orthotics and Prosthetics State Meetings, US ISPO

2020 US ISPO Pacific Rim Conference

The 2020 US ISPO Pacific Rim Conference was held January 19-22, 2020 at the Sheraton Maui Resort on the beautiful island of Maui, Hawaii.

As part of the proceedings, US ISPO was proud to host the Hawaii movie premiere of “1500 Miles” an award-winning documentary featuring Nicole Ver Kuilen of Forrest Stump.

Red carpet scenes from the Hawaiian premiere of “1500 Miles

Below is the article “Losing limb has even higher cost: Prosthetics and orthotics conference comes to Maui” by KEHAULANI CERIZO of The Maui News.

Nicole Ver Kuilen is shown in a shot from her documentary “1500 Miles,” which made its Hawaii debut Jan. 21 in Kaanapali. Ver Kuilen, who spoke that same day during a prosthetics and orthotics conference in Kaanapali, completed a two-month, 1,500-mile triathlon from Seattle to San Diego in a limb made for walking only. Her goal through her nonprofit, Forrest Stump, is to make prosthetic technology accessible for all amputees. Forrest Stump photos

KAANAPALI — Losing a limb is one thing, but being crippled by insurance systems is quite another, according to athlete, amputee and advocate Nicole Ver Kuilen.

Ver Kuilen, 28, who’s known for completing a 1,500-mile West Coast triathlon a few years ago in an insurance-mandated prosthesis built only for walking, spoke last week in Kaanapali about the lack of access to proper prosthetic devices for the majority of people who need them.

“We’ve reached this point now where amputees are no longer disabled by their condition, but we’re disabled by the policies that are put in place,” she said.

Insurance policies say that having access to something waterproof is a “convenience item,” running is not “medically necessary” and having an ankle that bends is considered “vanity.” Even technology that’s been around for more than 20 years is considered “experimental,” Ver Kuilen said during her talk, “How Do We Expand Access to Prosthetic Technology From the 1 Percent to the 99 Percent?”

Ver Kuilen, who last year won her first paratriathlete national title, was among dozens of speakers at the 2020 U.S. ISPO Pacific Rim Conference for prosthetists and orthotists, technicians, orthopedic surgeons and other medical professionals, held Jan. 19 through Wednesday at Sheraton Maui Resort & Spa.

The award-winning short documentary on her ultratriathlon from Seattle to San Diego, “1500 Miles,” had its Hawaii premiere during the conference.

In Hawaii, lower-limb prostheses can range in price from about $9,000 to $65,000, depending on the amputation level and device design, according to Medicare estimates in a Prosthetic & Orthotic Associates of Hawaii report.

“Most private insurance will be reimbursed at a rate below that,” prosthetist and orthotist Cameron Lehrer, Oahu-based Prosthetic & Orthotic Associates of Hawaii owner, said Jan. 21 at the conference.

In fact, Hawaii is the only state where insurances do not cover microprocessor knees, which help mitigate falls for amputees, according to prosthetist Stan Patterson, another Prosthetic & Orthotic Associates of Hawaii owner.

Hawaii’s bulk of the lower-limb amputee population is those with diabetes, and the state’s incidence of diabetes is on the higher end compared with other states in the U.S., the group said. Also, Hawaii’s diabetes rates have been increasing over the last two decades.

In Hawaii hospitals, 710 amputations for various reasons were performed in 2014, according to the most recent data by the Amputee Coalition.

About 2 million people in the U.S. are currently living with limb loss and an estimated 185,000 amputations per year occur, the coalition said. This number is expected to double by 2050 due to rising diabetes and vascular disease rates.

The major causes of amputations are vascular disease (54 percent), including diabetes and peripheral arterial disease; trauma (45 percent); and cancer (less than 2 percent).

Eighteen years ago Jan. 21, Ver Kuilen, at age 10, had her leg amputated below the knee due to a rare bone cancer.

She has made it her life’s goal to expand access to prosthetic technology for all amputees and helped found Forrest Stump, a nonprofit advocacy organization with the same mission.

Ver Kuilen said during her talk that mass media has glamorized prosthetic technology, and Fortune 500 companies leverage by aligning brands with prosthetic success stories and devices. Some media reports go so far as to question whether people willingly amputate in order to gain a bionic limb.

“I mean, who here would trade any of your legs for any of the prosthetic technology you’ve seen during this conference?” she said. “There is no present technology out there today that can fully replace a human limb and it is alarming that our country is more concerned with the unfair advantage of a small amount of people than the unfair disadvantage the majority of us face on a daily basis.”

The average consumer does not realize how inaccessible and expensive prosthetic technology can be for the majority of amputees. With the exception of military individuals and Paralympic athletes, 99 percent of amputees living in the U.S. don’t get waterproof, running and other essential devices, Ver Kuilen said.

“This is not to say that the military and Paralympic athlete amputees are not deserving — they are deserving of access to prosthetic technology, but it’s the way in which our resources, our funding, our policies have been made that have perpetuated access for these select few and not granted access to the majority of amputees that are out there,” she said. “We need to focus on the real problem at hand, which is the unfair disadvantages that amputees are facing.”

* Kehaulani Cerizo can be reached at kcerizo@mauinews.com.

General, Orthotic Prosthetic Continuing Education

Partnering with Physical Therapists – Getting More Attention

The O&P Almanac’s December 2019 cover story is titled, Team Building, O&P Partners with PT in a More Collaborative Approach to Patient Care.

The article emphasizes the importance of a team approach to patient care in regards to limb loss. Christine Umbrell, contributing writer and editorial/production associate for O&P Almanac, speaks with four prosthetists and explores their relationships with the therapy community. Each practitioner explains how their collaborative efforts with physical therapists improve outcomes and the overall patient experience.

Betta Ferrendelli wrote an article for the The O&P Edge earlier this year, Partnering with Therapists: Improving Patient Access and Outcomes Through Collaboration. She wrote, ” When it comes to optimal patient care, the best recipe for patient success involves physical and occupational therapists and O&P providers working hand in hand.”

Clinical Education Concepts‘ Clinical Director Marc Werner, CPO, talked about providing continuing education to physical therapists in Deborah Conn’s July 2019 article in O&P Almanac’s Member Spotlight, The Human-and Animal-Connection.

“It makes sense that orthotists and prosthetists educate the therapy community about patients with limb and functional loss,” Werner said when asked about the article. Long Island O&P has provided over 1200 continuing education credits to over 900 therapists. 260 courses at 45 different therapy facilities since 2010! Collaborating with physical therapy is imperative to continually improving patient outcomes.”

Clinical Education Concepts provides course material to orthotists and prosthetists that can be presented to physical and occupational therapists. Contact CEC

General, Orthotic Prosthetic Continuing Education, US ISPO

2019 ISPO World Congress in Kobe, Japan

Early morning, Kobe, Japan, October 5, 2019

17th World Congress of the International Society for Prosthetics and Orthotics (ISPO)
5 to 8 October 2019
Leipzig/ Kobe, 4 November 2019

ISPO 17th World Congress a resounding success!

The 17th World Congress of the International Society for Prosthetics and Orthotics (ISPO) was held in Kobe, Japan, from October 5 to 8, 2019. This successful international event drew more than 4,400 participants from around the world, provided a range of learning opportunities, brought together multidisciplinary experts to report their scientific innovations, and showcased global industry solutions to improve mobility and services for people who use prosthetic, orthotic, and other assistive technologies.

The ISPO World Congress 2019 in numbers

4,400 participants from 97 countries (63% Japanese participants)

154 exhibitors from 38 countries (including 35 organisations in the International Community Lounge)

5 Keynote presentations

24 Symposia

28 Instructional Courses

348 Free Papers

129 Posters

The ISPO 17th World Congress was very successful. More than 4,400 participants from 97 countries came to Kobe in Japan to learn about the innovative possibilities of rehabilitation and assistive technology. In addition to the high-caliber scientific program, ISPO also brought numerous globally active societies and aid organisations together to discuss global assistive technology needs; including the World Health Organization (WHO), the International Red Cross Committee (IRCR) and Handicap International (HI). This makes the ISPO World Congress one of the most important international platforms for mutual exchange and cooperation, which underlines the importance of this event in the industry and for society. The success of the World Congress was also due to the tremendous support by the Japanese government, the Science Council of Japan, the Hyogo prefecture, and the city of Kobe whose representatives welcomed the attendees during the Opening Ceremony.

Inspirational Keynotes
The personal life experience of David Constantine presented in the Knud Jansen Lecture masterfully interwoven with the development of the Wheelchair sector and the role ISPO over 30 years was both a riveting and emotional experience for the audience that filled the World Hall. The audience responded with a standing ovation to express their appreciation. Desmond Tong delivered the IC2A Inspirational Lecture and also took the audience on his journey as he adapted to his life as an amputee and can now have great pleasure on focusing on his family, work and leisure pursuits. It was both a very informative and an emotionally charged Opening Ceremony that set the scene for the coming days, inspiring all for the four days of the congress and beyond.

Focus on Innovation
The industry’s innovative strength was clearly demonstrated in the two fully booked exhibition halls, where 154 exhibitors from 38 countries presented state-of-the-art prostheses, orthoses and many other assistive technologies for people with physical disabilities. A major highlight was the Robotics Exhibition with high-tech solutions. Particularly outstanding projects in the prosthetics and orthotics field were honored during the congress. The Forchheimer Prize went to Lis Sjoberg, Helen Lindner and Liselotte Hermansson for their paper “Long-term results of early myoelectric prosthesis fittings: A prospective case-control study.”

The “Coapt Engineering” project by Blair Lock, Levi Hargrove and Todd Kuiken received the Brian & Joyce Blatchford Team Prize for Innovation.

Viva la Mexico
The ISPO 18th World Congress will take place from 19 to 22 April 2021 in Guadalajara, Mexico.

About the ISPO World Congress
The ISPO World Congress takes place every two years in a different country and is held on different continents to reach a variety of markets. Special attention will be given to the respective host country’s national participants and neighboring regions. Recent congresses took place in Vancouver in 2007, Leipzig in 2010, Hyderabad in 2013, Lyon in 2015 and Cape Town in 2017.
Participant profiles vary from country to country.
About ISPO International: http://www.ispoint.org

The ISPO is a multidisciplinary organization that operates worldwide and aims to improve the quality of life for persons who may benefit from the rehabilitation practice of prosthetic, orthotic, mobility and assistive technology by:
Promoting multidisciplinary practice;
Facilitating professional education to provide quality care;
Promoting research and evidence-based practice;
Facilitating innovative and appropriate technology;
Fostering international collaboration and consensus;
Facilitating knowledge exchange.

Its members include prosthetists, orthotists, orthopaedic technicians, physicians, physiotherapists, occupational therapists, orthopaedic shoemakers, nurses, and engineers. Currently ISPO is represented by more than 3,500 individual members in over 100 countries all over the world. ISPO International is committed to a world in which all people have equal opportunities to fully participate in society.

Press contact:
Karoline Nöllgen
PR Manager for Medical Trade Fairs and Conventions
Leipziger Messe GmbH
Telephone: +49 (0)341 / 678 6524
Email: k.noellgen@leipziger-messe.de
http://www.leipziger-messe.de
ISPO 2019 online http://www.ispo-congress.com
Twitter: @ISPO_int
#ISPOcongress19
#ISPOcongress21

Interested in global rehabilitation and access to assistive technology? You should join ISPO today!

Elizabeth Mansfield, US ISPO Board chair

 

General, Orthotic Prosthetic Continuing Education, Orthotics and Prosthetics State Meetings

NEAAOP Continuing Education Conference

Brad Davis, CPA, CTP Fabricates a Prosthetic Socket

The New England Chapter of the American Academy of Orthotists & Prosthetists (NEAAOP) held its annual continuing education conference from October 23 – 25 2019 in Woburn, MA at the Hilton Boston Hotel.

One of the NEAAOP meeting highlights was the off-site Tech program. The course was held at FDR Prosthetics & Orthotics, the practice of NEAAOP President, Paul Harney, CO. Technicians were afforded real time lab experience with Brad Davis, CPA, CTP, the lab manager of Coyote Prosthetics & Orthotics. Coyote is a patient care facility and manufacturer based out of Boise, Idaho.

“The off-site program was a great opportunity for prosthetic technicians to participate in a meeting they normally wouldn’t attend, ” said Jennifer Fayter, Sales Director for Coyote. “The attendees were able to share experiences and learn techniques from other technicians. It was a lot of fun and the program was really well received.”

The curriculum focused on prosthetic socket fabrication using Coyote Composite, a basalt fiber woven into a proprietary braid. Seventeen attendees participated in the course. The technicians received real-time lab experience and got to “lay up” a socket using a unique product.

“Techs need to get their hands dirty, ” Fayter commented. “A proper lab is so much better than a conference center for this kind of instruction. Big thank you to Paul Harney for opening his facility to us and for organizing a great event!”For more information about Coyote Composite contact Sales Director Jennifer Fayter (Jennifer.Fayter@coyoteprosthetics.com) or call (208)429-0026 .

For a comprehensive list of orthotic and prosthetic meetings and conferences please visit the CEC Events page: http://cecpo.com/events .

Orthotic Prosthetic Continuing Education, Orthotics and Prosthetics State Meetings

2019 MWCAAOP Annual Meeting

The Midwest Chapter of the American Academy of Orthotists & Prosthetists headed back to the Grand Geneva Resort & Spa in the ever so charming town of Lake Geneva, Wisconsin, for the 2019 MWCAAOP Annual Meeting! Vari McPherson, CPO, MWCAAOP Board President, kicked off the event with a rousing welcome.

The event was held September 12-14, 2019 and provided over 14.25 continuing education credits for orthotists, prosthetists, pedorthists, technicians, as well as administrative and billing/reimbursement staff. Presenters from all over the United States lectured on a wide range of subjects – everything from critical Medicare updates to “Improved Clinical Outcomes with Consistent Successful Socket Fit via Full Weight Bearing Hydro-static Casting Techniques.”

Two and a half days of continuing education, golf, and of course, the Gunter Gehl Scholarship Award competition, made for a phenomenal event. Special thanks to Jerry Fenner of the Grand Geneva for providing exceptional customer service once again.

Abbey Senczyszyn was the winner of the 2019 Gunter Gehl Scholarship Award! MWCAAOP Board President Vari McPherson, CPO, presented Abbey with a check for $1,000.00. Congratulations Abbey!

Just some of the fantastic presenters…

Dennis Janisse, CPed
John Brinkmann, CPO, FAAOP
Jared Howell, MS, CPO, LPO, FAAOP
Steve Martin, OTR/L
Christofer Mowrer, CP
Robert Meier, CO, BOCO
Ann-Marie Rojas, MD
Brian Gustin, CP, FAAOP
Renee Lewis, BSE, CO, CPA
Don Foley
Stacie McMichel
Noel Chladek, CO
Jenny Kent, PhD
Caitlin Deom, PT, DPT
John T. Frederick, Jr., CPO/L
Dennis Smerko, CPO

Great material! Could personally relate.

presenter – john brinkmann, cpo, faaop – Using Motivational Techniques to Improve Patient Outcomes
D. Laur, co

Very pleasant and thorough.

presenter – Dennis Janisse, cped – back to pedorthic basics
E. Ventrice, CPed

Can’t wait to use system. Best thing since gel liners.

presenter – matt doering – Improved Clinical Outcomes with Consistent Successful Socket Fit via Full Weight Bearing Hydro-static Casting Techniques
M. raymond, cpo

Our 2019 MWCAAOP Exhibitors

Advanced O&P Solutions
Allard USA
Alps South
American Limb & Orthopedic Co
American Prosthetic Components
Anodyne
Becker Orthopedic
Bulldog Tools, Inc.
Cailor Fleming
Cascade Orthopedic Supply, Inc
Clinical Education Concepts
CGS Admin
College Park Industries
Diamond’s Fab, LLC
Dr. Comfort
Endolite
Fillauer
Freedom Innovations
Friddle’s Orthopedic Appliance
iFIT Prosthetics
Illinois Society Of Orthotists Prosthetists
Marathon Orthotics
OPGA
Orthomerica Products Inc.
Ossur Americas
Ottobock
PEL, LLC
Propét USA
Proteor USA
Royal Knit Inc.
Scheck & Siress
Spinal Technology, Inc.
SPS
Townsend – Thuasne USA
General, Marketing with Mansfield, Orthotic Prosthetic Continuing Education

Who’s a Winner? You’re a Winner!

Who doesn’t love a winner? Everybody loves a winner! Everybody loves to win. Winning something – and talking about it – can be a marketing bonanza. Even just making it into the qualifying rounds or final stages of a competition can get you great buzz.

Step One. Determine Eligibility.

The first step is to find some awards you are eligible to win. The Small Business Association is always a good place to start. Also, check out awards offered by your national trade and professional organizations. Your local chamber of commerce is another association that routinely gives out awards. Don’t forget to just…google!

Do you have a resident on staff? There are several awards available for O&P residents, too.

Research these organizations and others like them, but then go beyond professional and trade associations and do a little research on your vendors– big and small. Do you use Dell computers? They have a small business award. Have a business plan? The Miami Herald has the Miami Herald Business

Step Two. Plan Your Challenge.

Doing any renovations or remodeling or upgrading of computer or fabrication systems? The Cleantech Open runs the world’s largest clean technology business competition and are looking for the best clean technology ideas from around the world, according to their website.

Step Three. Toot Your Horn. Loudly.

Alright, you’ve found some awards for which you, your staff and/or your company might be eligible. Submit the application and make sure you monitor your progress. A Google Alert would be a great way to keep tabs on the contest so you know when the winners are announced. Hopefully you win but even if you’re nominated as a finalist or receive some kind of ranking you can still toot your own horn.

Step Four. Write a Release.

Submit it to trade publications. You might not even have to write it yourself. In many cases, the award organizers will actually supply the winners with a press release template for the award.

Of course you are going to put it in your email newsletter. This gives you a chance to share the award and with the people who are most interested in you and your business: your subscribers. You don’t have to be nearly as politically correct as you have to be in your press release. Make sure you link your announcement back to the original announcement or news story in which you were featured.

If there’s an image or logo that goes along with the award, use it. Whatever it is, if it has a symbol that people will recognize, make sure you put it on your letterhead, your website, your front door, your window, your service vehicles … use it.

Step Five. Link. Link. Link.

This where all that social media marketing comes in hand: Draw traffic. You need to link to the website listing the winners. Link to your announcement. Make a photo gallery of you receiving the award, of the award itself. Tweet it. Put it on your LinkedIn page; your Facebook page. Use links and use photos. People want to click and they want to look. Make sure they can do both.

Step Six. Keep Me in the Loop.

Last but not least, make sure you tell me. I am a one-stop word-of-mouth-marketing guru. I’ll tell everyone. Email me. Elizabeth@cecpo.com