General, Marketing with Mansfield, Orthotic Prosthetic Continuing Education

It’s like REAL…only better!

Simulive.

It’s a real word. Go ahead. Google it. (or just click on that link.)

Simulated + Live = Simulive.

What does it mean? In a nutshell…you can be in TWO places at the SAME time. So, it’s presentation magic.

Virtual. Remote. Online. Webinar. Webcast. Etc. Etc. Etc.

The new presentation/education reality is via computer/phone/iPad/tablet using some type of platform (Zoom, Google, Webex, etc., etc., etc.) which relies on TECHNOLOGY. And what happens when you use technology? Technical difficulties. Right? Bound to happen. Especially when everyone and their actual grandmother is online.
Rightnow. Thisminute. Allday. Everyday. In2020.

Just go online (haha, you’re already there) and if you don’t already have your own list of “why I like least about leaning online” search for “why I hate online meetings” or “remote presentations are the worst.” You’ll be reading for days.

In the rush to get EVERYTHING online, people often forget that quantity is not necessarily quality and that the attendee (and the presenter!) deserve to have a seamless presentation experience. Time is a precious commodity. Just because a lot of us seem to have more of it right now doesn’t mean someone else has the right to waste ours with TECHNICAL DIFFICULTIES or, maybe even worse, the dreaded “uhhhhhhhhhhh” or “ummmmmmmm” or “like, like” or the “hang on for a second, there are chats coming in with questions and I need to read through them while I prioritize which ones to answer.”

we want it

I’ll say it again. The stakeholders – presenters, attendees, moderators, sponsors – should expect to have a seamless online/virtual/remote online learning experience.

Maybe each online event should have an “online event code of conduct.”

I (insert name) do solemnly swear that I will do the following or be forced to watch my presentation over and over and over again as punishment.

  • No technical difficulties
  • No verbal fillers
  • Provide real time interaction with attendees (in a way that does not detract from the content being presented)
  • BEGINNING AND ENDING THE SESSION ON TIME

What’s the key to having a SOLE (Seamless Online Learning Experience)? Simulive.

Contact CEC at  (844) 347-0738 to find out more.

 

 

COVID-19, General, Marketing with Mansfield

Dinner and a Roll

My mantra has always been “marketing is marketing.” To me that means that there are so many clever, fun, interesting, educational and unique ways people use to market their businesses that you can always find inspiration in someone else’s marketing efforts.

What about now? Yes, even now.

Case in point. Toilet paper. Dinner and a Roll.

My son, Jennings, called on Saturday to check in. He is an amazing cook and he’s been outdoing himself on pretty much a daily basis but he wanted a break from being creative and he wanted to make sure to support a local business. He and Emily ordered dinner to go from Mombo. Win. Win. Win. They didn’t have to cook. They supported a local business. They got a free roll of toilet paper with their dinner. And…if you pay $10.00 with your order then they will donate a free meal to those in need – so Win. Win. Win.  Win!

toilet
photo credit: Mombo Restaurant, Portsmouth, NH

What else?

Face masks.

They aren’t going away any time soon. (I was surprised I hadn’t seen or received anything so far but maybe that’s because PPE has been so hard to find.) But, I saw my first “Your Name Here” on a face mask ad yesterday.

Hand sanitizer.

pelHand sanitizer as promotional items have been a thing for a long time now. Most of the ones we’ve been using we got as promo items. PEL, OPGA, FAOP are just some of the pre COVID-19 hand sanitizer promo users.

What else?

There’s always the best-thing-since-sliced-bread marketing juggernaut.

The. Email. Newsletter.

If you never had one before. Why not?

If you don’t have one now. WHY NOT? You needed one before COVID-19 and you definitely need one now.

Keep in touch. Without touching.

Quite simply it’s the best way to market.

Call me 844-347-0738 or email me  – elizabeth@cecpo.com

 

COVID-19, General, Marketing with Mansfield, Orthotic Prosthetic Continuing Education

Orthotic & Prosthetic Providers COVID-19 Resources

Blog_COVID-19-resources

Check out the COVID-19 resource page on the CEC website.

There are links on there – state by state.

Let us know if you have anything you think we should add.

Please let us know if you’ve had difficulty accessing any of the resources, agencies, etc., so that we can make a note.

Federal Resources

 

Organizations

 

General, Marketing with Mansfield

Silver Linings.

Retro cartoon with texture. Isolated on White.This is going to be a quick one! I have to do website updates and email newsletters for O&P patient care facilities, vendors, manufacturers and state associations and AAOP chapters regarding the COVID-19 pandemic and how it is affecting…LIFE.

My parents both have Parkinson’s. That is tough. It was even tougher when they could not participate in programs, support groups, seminars or other face to face events because they couldn’t drive to them pre-COVID-19.

This morning my mom sent me an email from NeuroChallenge.org. She’s on their email newsletter list. Neuro Challenge is a foundation that puts on all kinds of great programs and events for people with Parkinson’s in the Port Charlotte, Florida area. Her email said, “Programs which were too far away from us to attend are now virtual – A silver lining!!”

Neuro Challenge improvised, adapted and overcame which led to a silver lining for my parents.

What are you going to improvise, adapt and overcome that will bring a silver lining to your patients, customers, stake holders?

Need help? Let me know.

General, Marketing with Mansfield, Orthotic Prosthetic Continuing Education, Orthotics and Prosthetics State Meetings

Most Orthotic & Prosthetic Patient Care Facilities are Small Businesses. Here are some helpful links.

The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).
United Way is tracking and filling resource gaps and providing real-time guidance, information and data on COVID-19 through the 211 network.
To provide relief to student loan borrowers during the COVID-19 national emergency, federal student loan borrowers can be placed in an administrative forbearance. Click here for more info.
help-e1574354741773
Links for COVID-19 Small Business Assistance Websites