Instagram can be a tool to build brand awareness in O&P.
Instagram is (STILL) an underutilized marketing tool in orthotics and prosthetics. There, I said it. This morning, I logged in and searched “#prosthetics.” What came up? All kinds of cool – prosthetic makeup photos and animal prostheses. Unless there are a lot of zombie prosthetists, most photos with the hashtag “prosthetics,” are posted by people who create goiters or elf ears.
Why is Instagram so great? Or a better question, why is Instagram so popular? The top reasons are that it is fast, free, easy and visual. Let’s take a look.
Fast: It takes about 10 seconds to snap a photo and upload it to Instagram.
Free: That is self-explanatory.
Easy: See “Fast.” Also, anyone can do it. It is not overly complicated. It. Is. Simple. It does not require the effort of Facebook. It does not even require you to have a smart phone. If you want an Instagram account but do not have a smart phone or tablet, you can create an account on your desktop or laptop where you can view, follow or like photos without using a phone.
Visual: It is all about the pictures – and short videos, too. But mostly about pictures.
What’s your plan? You’re going to want to create a lot of content beforehand so that you make your ‘gramming even easier.
Instagram Post Types You Should Know
Single-image posts: self-explanatory, right?
Carousel posts: Multiple images (up to 10). Viewers can scroll from left to right to view each photo in the post.
Video posts: Appear in your profile grid and are shared in your feed. They must be less than 60 seconds long.
Video carousels: An easy way to get past the 60 second video time limit. If you have three minutes of video content you can break it into three one minute videos, then post a video carousel to showcase all three videos. Viewers scroll through the videos just like with carousel photos.
Boomerang: A short, looping video created in the Boomerang app. Boomerangs are created by taking a burst of photos and using them to create a video that loops in the main feed.
Ready, Set, Get Gramming!
If you’re on instagram, let me know so I can follow you!