Category: General

General

Above Knee Patient Education Literature

CEC Admin

AK Booklet Pic

Above Knee Prosthetics: Preparing Your Residual Limb for Prosthetic Use (CEC Demo AK Booklet) is a 16-page, patient-education brochure that can be customized with your brand.

The front and back cover will feature your logo, colors, and contact information. The 3rd page is reserved for your story. It will be about who you are and what you do. Tell everyone what sets you apart and why your brand is important. Your educational material is part of your message – your branding. Make sure it’s an accurate representation of your reputation.

This is a custom brochure. So if you have high resolution images of your patients, staff, or facility you want substituted for the stock photos in the brochure we can absolutely have that conversation. We can even arrange to have a photographer come to your facility and take professional images.

Our content is written for patients. The brochure clearly explains the prosthetic process from the beginning. There is a glossary and section of frequently asked questions. The questions can be changed to meet your preferences and the content can be revised to reflect the way you practice. The prosthetic process the patients learn about will be yours.

Need an order form? CEC Custom Literature Order Form

We also have custom literature available for BK Patient Education.

General, Marketing with Mansfield

No Marketing Department? So What!

Marketing with Mansfield
Photo by rawpixel.com on Pexels.com
Photo by Pixabay on Pexels.com

Any worthwhile marketing plan uses different tools and strategies to achieve its desired outcomes. Advertising, direct mail, email newsletters, education-based marketing, webisodes, tweets, tv commercials, facebook ads, etc., are all used in an attempt to reach the target markets.

But some of them can cost money, sometimes lots and lots of money.  If you don’t have a marketing department or a marketing budget, not to worry. You just need a marketing plan. That plan should include press releases. While the marketing landscape has changed enormously in the recent past, one thing never changes and that is the need for content.

All of the channels – not just your “typical” old-school channels like an actual television channel or radio channel – but ALL the channels need content. So, put your thinking cap on and start brain storming about how you can make someone else’s job easier. Someone whose job is to create content.

Say that you’re the owner of an orthotic & prosthetic patient care facility. Say that you have an adorable puppy or an endangered bird or a miniature horse that required some type of prosthetic or orthotic device. You could post the story on your business facebook page, of course. You could show the before and after photos on your instagram account. You could tweet about it. You could send out updates in your email newsletter. BUT, you could also send a press release with photos to… your college alumni magazine or your hometown newspaper or the humane society where the dog was adopted from or the marketing department of the zoo or… there are so many “content-craving” channels out there that need to be fed. Don’t ignore them just because it’s so very easy to feed your own channels.

People expect that you’re going to be marketing to them, targeting them, utilizing your own content channels – like facebook or instagram – but by sharing your content with others you can boost your credibility. Sure, the zoo magazine or your alumni publication might have a slightly different focus or angle to the story but so what? We all can use help getting (and keeping) the word out there. Don’t be afraid to spend a little more time and effort making someone else’s job easier – you’ll be pleasantly surprised at the results!

 

General

2018 VOPA Passbook Winner

CEC Admin
VOPA 2018 - Heather Morgan and Elizabeth Mansfield
Elizabeth Mansfield and Heather Morgan, CPO

 

Congratulations to Heather Morgan, CPO for winning the Passbook drawing at the Virginia Orthotic Prosthetic Association meeting last week.

Heather is is the Lead Cranial Clinician for Restore OPC, and was pretty excited about being the lucky winner.

“It’s my birthday this week, so it makes winning a little more fun.”  Heather said.  “I liked meeting and talking to all the vendors.  It was a really fun meeting!”

To quote our good friend Erin from Fillauer, “there’ ain’t no party like a Passbook party!”

The VOPA 2018 meeting was held in Reston, VA.  It was VOPA’s largest meeting, drawing attendees from Washington DC, Virginia, Maryland, West Virginia, North Carolina, South Carolina  and as far away as the American Virgin Islands.  There were 18 first-time attendees.

General, Orthotics and Prosthetics State Meetings

VOPA 2018 Meeting

CEC Admin
hyatt reston
Hyatt – Reston, Virginia

The Virginia Orthotic & Prosthetic Association annual meeting starts 8am, Thursday, October 18, 2018 at the Hyatt Regency in Reston, VA.  There will be seminars in orthotics, prosthetics and pedorthics.  Continuing education credits will be awarded by the ABC and BOC – 1 credit per hour of instruction.  The meeting ends on Saturday, October 20th at 3pm.

There are close to 40 vendors exhibiting and the ABC is a platinum sponsor.

VOPA 2018 Meeting Information

General

Below Knee Patient Education Literature

CEC Admin

Brochure Cover

Below Knee Prosthetics: Preparing Your Residual Limb for Prosthetic Use (CEC BK Demo Booklet) is a 16-page, patient-education brochure that can be customized with your brand.

The front and back cover will feature your logo and contact information. The 3rd page is reserved for your story.  It will be about who you are and what you do.  Tell everyone what sets you apart and why your brand is important. Your educational material is part of your message – your branding. Make sure it’s an accurate representation of your reputation.

This is a custom brochure. So if you have high resolution images of your patients, staff, or facility you want substituted for the stock photos in the brochure we can absolutely have that conversation. We can even arrange to have a photographer come to your facility and take professional images.

Our content is written for patients. The brochure clearly explains the prosthetic process from the beginning. There is a glossary and section of frequently asked questions.  The questions can be changed to meet your preferences and the content can be revised to reflect the way you practice. The prosthetic process the patients learn about will be yours.

Need an order form?  CEC Custom Literature Form

We also have custom literature available for AK Patient Education.