Below Knee Patient Education Literature

Brochure Cover

Below Knee Prosthetics: Preparing Your Residual Limb for Prosthetic Use (CEC BK Demo Booklet) is a 16-page, patient-education brochure that can be customized with your brand.

The front and back cover will feature your logo and contact information. The 3rd page is reserved for your story.  It will be about who you are and what you do.  Tell everyone what sets you apart and why your brand is important. Your educational material is part of your message – your branding. Make sure it’s an accurate representation of your reputation.

This is a custom brochure. So if you have high resolution images of your patients, staff, or facility you want substituted for the stock photos in the brochure we can absolutely have that conversation. We can even arrange to have a photographer come to your facility and take professional images.

Our content is written for patients. The brochure clearly explains the prosthetic process from the beginning. There is a glossary and section of frequently asked questions.  The questions can be changed to meet your preferences and the content can be revised to reflect the way you practice. The prosthetic process the patients learn about will be yours.

Need an order form?  bk literature order form

We also have custom literature available for AK Patient Education.



2018 SCSOP Golf Outing Winners

SCSOP 2018 - Golf Outing - Winners
Bret Hanks, Dan Hickey, Andy Schmitz, Chad Feinberg, and Kelvin Jones

Kelvin Jones and the entire board of the South Carolina Society of Orthotics and Prosthetics would like to congratulate the winners of the 2018 golf outing.

“A 57 is no joke,” said Kelvin Jones, president of the SCSOP.  “This is the first year in about a decade the outing has been someplace other than the Ballantyne, and the golfers certainly rose to the occasion.”

The North Carolina / South Carolina meeting hosts the premier golf event in the O&P profession.  There are many outings hosted by state associations and manufacturers, but every serious golfer knows that NC/SC is where legends are made.  This year was no exception.

The Preserve at Verdae surrounds the Embassy Suites Golf Resort and Conference Center in Greenville, SC.   This 18 hole, par 72 championship course is challenging.  Most of the tee shots on the back nine are blind and all of the greens are undulating and fast.  The fairways are carved into a Carolina forest and the rough between the short grass and the trees is brutal.

Dan Hickey from Bulldog Tools ate up the Preserve like Carolina Barbecue.

“Dan was like Happy Gilmore out there,” said Andy Schmitz, team captain, from the OPGA.  “We couldn’t have done it without him.  Dan’s swing is pure and ice water runs through his veins.”

“I was just feeling it.”  Hickey commented.  “The head on Chad’s driver broke so I had to step up.  We all did.  I’m glad I could contribute and help the team bring home the trophies.”

Chad Feinberg from Nymbl Systems, and Bret Hanks from the OPGA complimented Hickey’s golfing prowess with solid, consistent play.  Captain Schmitz gave them a ton of credit.  “Everyone played well.  Chad and Bret should consider going on the PGA tour – really solid.  Grace under pressure.  We would have made sports center if it wasn’t for playoff baseball and Thursday night football.”

The meeting location for 2019 is undecided but the rumors are all pointing at the Ballantyne.  Think you can beat a 57?  See you next year.


2018 TSOP Annual Meeting


Thursday, October 11-Saturday, October 13, 2018

The 2018 Tennessee Society of Orthotics and Prosthetics is meeting this week in Memphis.  The conference will be held at the Marriott Memphis East, rooms are $144 per night.   The meeting agenda is impressive and covers a wide range of topics – 17 continuing education credits are available.

The TSOP Board would like to say thank you to the 27 vendors who have already signed up to support our meeting.  We look forward to seeing everyone in Memphis.

2018 TSOP Annual Meeting and Scientific Sessions Registration Information


2018 MWCAAOP Gunter Gehl Scholarship Winner – Kate Binder

Kate Binder, MSPO, and Michael Cavanaugh, CPO, MWCAAOP Chapter President

At the recent 2018 MWCAAOP Meeting, the following presentations were made by residents as part of the Gunter Gehl Scholarship competition.

  • Measuring functional variables of K2 unilateral transtibial amputees utilizing K3 prosthetic feet: a pilot study, Brittany Moores, MSPO
  • Characteristics of Delphi Processes in Orthotics and Prosthetics Research, Kierra Falbo, MSPO
  • Creating a Mobile Application to Assist Transtibial Amputees with Prosthetic Sock Management in Silicone Suction Suspension (3S) Socket Systems, Kate Binder, MSPO

The membership and board of directors of the Midwest Chapter of AAOP are delighted to announce that Kate Binder, MSPO, was the winner of the competition and received a $1,000.00 check. Congratulations Kate!

Marketing with Mansfield

Why You Need to Market to Your Existing Customers!


Everywhere you look these days you see people with limb loss in movies, tv shows, ads, webisodes, instagram posts, etc. You get the picture…

I got a call awhile ago from an O&P sales-friend. They wanted to share a juicy story. Their employer had received an unsolicited testimonial regarding a component they sell and the happy customer/patient wanted to know if they’d be able to “be active, like the guy on Dancing with the Stars?”

The sales-friend was taken aback. The patient’s prosthetist is a well known and respected practitioner. Qualified, skilled and caring. The patient using their component was certainly physically able to be just as active as Noah. Sales-friend’s first thought was “Why are they asking us and not their prosthetist?” Second thought was “I better call Elizabeth and let her know!” (That’s a good sales-friend!)

THIS! This is why it’s SO important to market to your existing customers. By market, I mean let them know what services you provide, what products and services there are available, what your other patients are up to. They don’t know what they don’t know and it’s up to you to keep them informed! It’s also vitally important to solicit feedback regularly. I wonder if the patient who yearned to do more only realized that it was possible after watching Noah on Dancing with the Stars?

Your current customers – referral sources, customers, patients, family and friends – are as close to a captive audience as you can possibly get. Whether they are physically visiting your office or if you are providing them with written or digital communications, they are most likely receptive and interested in information you can share with them. For any business to grow, it needs new customers but it also needs its existing customers to remain and to stay happy and satisfied.

If the yearning patient happened across information, word of mouth or marketing materials for another practitioner, one that they felt offered them something they weren’t able to get, even if it was as simple as encouragement to pursue their dreams, more than likely they’d be a lost customer. People like to feel like they belong. They like to feel like they are understood. Sharing testimonials from a wide range of patients with the rest of your patients is an excellent way of marketing to your existing customers.

I am a big fan of using short, sweet, “in their own words” types of testimonials in marketing materials. Facebook, websites, Instagram and newsletters are where you want to use these accolades. It’s content you don’t need to create yourself. It’s more authentic. What’s more effective? “We provide our patients with the highest quality orthotic and prosthetic devices.” Or “My prosthetist, J.P., worked with me every single day after school until I was confident enough with my running leg to try out for the track team.”

A lot of people in healthcare professions are in them because they really truly want to help people, to make their lives better. They are uncomfortable doing what they feel is bragging or boasting. “I’m just doing my job” when someone thanks them for changing their life for the better.

As my grandfather used to say – “Let’s get off that kick!” You need to work harder at letting your existing customers know how you can make their lives, and the lives of their friends and relatives, even better. Take an active role in communicating your successes to your captive audience and have them help you grow your business.


Midwest Chapter 2018 Meeting

Grand Geneva

September 13-15, 2018
Grand Geneva Resort and Spa
7036 Grand Geneva Way, Lake Geneva, WI 53147

The annual meeting of the Midwest Chapter of the American Academy of Orthotists and Prosthetists starts tomorrow.

350.00 for the full conference. 35.00 for dues.
If you are eligible for MWC AAOP membership (WI, IL, IN) then your dues will automatically be included in your registration when you register as a member.

Non members are 400.00 full conference.
One day registrations are 250.00 and are for ONE day only. If you are planning on coming for at least two days, you need to register as full conference since it will save you $$$.
Residents are 150.00
Technicians are 150.00* (If you need ABC/BOC credits, you must register as Full Conference).

Exhibitor Fees
One table, includes two exhibitors, is 700.00
Additional exhibitor is 200.00 (Max number at one table is three exhibitors, any more requires an additional table.)
Additional table is 600.00


Marketing with Mansfield

Language “Barrier” is not a Barrier, it’s an Opportunity


The Spanish-speaking population is one of the fastest growing segments in the world, especially in the United States. This community constitutes a huge market segment that shares products, services and culture. In short, this community presents a huge marketing opportunity for the orthotic & prosthetic field…YOU!

According to the American Marketing Association, the definition of marketing is “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.” (AMA) Creating, communicating and delivering offerings of value. What could be more valuable than speaking to your potential customers in their primary language?

Important Materials

If you are a patient care facility, what should you translate? Care and use guides, frequently asked questions (Prosthetic/Orthotic FAQs), not so frequently asked questions but ones that people SHOULD ask, insurance and/or reimbursement instructions and the like are a good start.

If you are a manufacturer – how about providing installation, fabrication and alignment instructions for practitioners and technical staff whose primary language is Spanish?

Here are some important facts regarding the Spanish language:

  1. There are 21 countries whose general population is able to speak Spanish. (Learn Language)
  2. More than 400 million people speak Spanish worldwide. (Trusted Translations)
  3. The United Nations has deemed Spanish to be one of the six official languages. (United Nations) (Why? See #1 and #2.)

So, if you think having a Spanish language site or marketing materials in Spanish is a waste of time and money because your company is “local”, you need to think again. While the majority of Hispanic speakers are concentrated in the top cities in the United States, there has been a significant migration to other areas including: Georgia, Arkansas, Tennessee, North Carolina, South Carolina and Virginia, among others.

Translation Tips

Translate marketing materials at an appropriate reading level for the intended reader. Do not write at a doctoral level if the intended reader is not reading at a PhD level. Practice cultural sensitivity as much as possible. Remember Chevrolet’s Nova? Nova means “no go” in Spanish. Not a great name for a car. Make sure you do not run into the same problem with your products, services, website url, etc.

Get local feedback. Assemble an advisory committee that can give you helpful feedback on your efforts. Do NOT rely solely on a website translation program. Remember, you are trying to positively and respectfully communicate with your target markets. If you think “it’s the thought that counts, right” then you need to think again. Offer well-thought-out, correct translations. You do not want to do more harm than good!